Digital Marketing is the umbrella keyword for different marketing strategies. All have one thing common in them is the use of internet and the capability of targeting all internet users. Here are five elements discussed used a career option in Digital Marketing:-
Mobile Marketing is gaining traction these days as more are more people are subscribing internet in their mobiles.There are 120 million smartphone users in India at present as they spend more time with their phones moreover they love to do online shopping anywhere and anytime.
- Organic Search
Organic Search means bringing non-paid traffic to the website. It is done by optimizing the website which is called search engine optimization. A website is optimized by link building through directory submission, article submission, bookmarking the content, guest posting and blog submission etc.
- Content Marketing
Whole internet is formed of content. Disseminating information in the form of contentbe it article, blog, video, infographic or web content is called content marketing. It is used to inform the customers about the features and benefits of the product or services.
- Social Media Marketing
Social Media Marketing is being done by almost all the leading brands as it helps immenselyfor customer engagement, having one to one interaction andmaintaining long term relationship with patrons.
- Email Marketing
Email Marketing is done for both customer acquisition and customer engagement. Emails are sent to the on customer database after segmenting them ensuring maintaining long-term relationship with customers.
Candidates can choose any of the Digital Marketing elements based on their interest and previous knowledge. They can even take Digital Marketing Training available in India. Different types of Digital Marketing Courses in India are also being run by many organizations and Digital marketing institutes. Elements like Mobile, Organic Search, Content Marketing, Social Media Marketing and Email Marketing are open for all from any academic background. Just choose the field you like on the basis of your interest.